Study Shows Women Have Surpassed Men In The Ownership of Technological Devices

In the business of technology it's important to known if a certain demographic, such as women, will react positively to the use of technological devices like tablets, mobile phones and computers in their daily lives and what they are using those devices for.   

The Always on Women - Advertising Age survey conducted by Beth Snyder Bulik was released in 2011 with the efforts to uncover exactly what women use technological devices for and what kinds of devices they use to perform numerous tasks. "I feel ridiculous sometimes with my laptop, phone and six tabs open on the internet and listening to music. When you're hanging out with people and everyone's doing that, it does look funny when you step out of it," said Aimee MacDonald, a Millennial who admits she uses technology a lot, maybe even too much. Throughout the study, it's shown that women use their laptops and mobile phones more frequently than men. However, men use a tablet more often since they use it more like a traditional computer. 

What Makes Women More Engaged in Technology than Men?

The study suggests that women are better communicators and as a result talk more (28%) than men (14%) every month. Women spend more time on fewer sites during a single sitting and use social features on their mobile devices more when compared with men. Regardless of age and social groupings women also share commonalities when engaging in technology. Women use their phones most often making phone calls (96%) and texting (74%). They also use the picture and video feature more than men with 38% of women naming this feature of a mobile phone as most important compared to only 27% of men who did. 

What Devices Are Women Using, And What Are They Doing With Them? 

In the business of technology it's important to known if a certain demographic, such as women, will react positively to the use of technological devices such as tablets, mobile phones and computers in their daily lives and what they are using those devices for. In the first slide of the Powerpoint presentation an info graphic chart can be viewed where the different devices that women are using and what activities they engage in while using them can be seen. The oldest generation (Boomers) compensated their lack of cell phone usage (14%) for checking emails for a higher rate of laptop and desktop computer devices usage. Compared to Generation X and the Millennials the Boomers used their laptops (87%) and desktop (95%) to check their emails. Gen X used their laptop 97% of the time and their desktop 95% of the time. Lastly the Millennials used laptops 93% of the time and used their desktop the least with 90%.

What Women Use Their Mobile Phones For

JWT's survey found a high rate of emailing, social networking and personal organization but the graph below shows a low rate of shopping for women at only 11% and paying bills at an all ranked low usage of 8%. This suggests that women have concerns with security when in comes to mobile commerce and trusting companies with their financial information.